This project is an interactive sales & performance analytics dashboard developed to provide a comprehensive view of betting business performance across regions, states, agents, activities, and time periods.
The dashboard transforms high-volume betting transaction data into actionable business insights, enabling stakeholders to monitor revenue performance, understand regional and agent contributions, identify trends, and evaluate the performance of different betting activities.
The solution was designed from a business-performance perspective, with a focus on answering questions such as
The primary objective was to create a centralized analytical solution that enables management and commercial teams to monitor business performance and quickly identify areas of growth, underperformance, and opportunity.
The dashboard provides visibility into key metrics, including: