This is with a widely loved premium FMCG brand known for its ethical sourcing and clean-label products. Their products are available across major quick-commerce platforms such as FirstClub, Zepto and BlinkIt.

The business is scaling rapidly, growing from ₹395 Cr in FY26 to a projected ₹750 Cr in FY27.

You'll own key brand initiatives, drive campaigns, and work cross-functionally to translate business objectives into meaningful consumer experiences.

What you'll do

• Lead brand campaigns from planning through execution and analysis
• Develop consumer-facing initiatives that drive awareness, engagement, and growth
• Partner with creative, content, digital, product, and sales teams to deliver integrated campaigns
• Track category, consumer, and competitive trends to identify opportunities
• Manage launch calendars, brand activations, and key marketing initiatives
• Monitor campaign performance and derive actionable insights

What we're looking for

• 3–9 years of experience in brand management or consumer marketing
• Strong understanding of consumer behaviour, positioning, and brand strategy
• Experience managing campaigns across digital and offline channels
• Ability to drive cross-functional projects and influence stakeholders
• Strong analytical and project management skills
• Proven track record of balancing brand-building with commercial outcomes

Who you are

• Come from FMCG or consumer brands, with experience in high-growth environments
• Have a strong bias for execution and ownership
• Think from the consumer's perspective while staying grounded in business goals