Project Overview:

After diving deep into DailyKarma’s sales and marketing data, and market trends I found that after their initial outbound efforts the copy, value prop, and brand identity was not resonating with early majority adopters.

So the goal to was to focus our efforts on educating potential users about the ROI of doing good. This drove product improvements and was the backbone of our sales narrative, “The ROI of Doing Good”.

DailyKarma: Best eCommerce Charity Donation Solution

Challenges:

1. Personally wrote all website, landing page, email, presentations, user guide, and sales copy
2. Personally designed and built the website and landing pages live today
3. Personally designed product widgets

Problem Statement:

Takeaways:

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