This is a role for someone who can build a brand from the ground up. You’ll shape the stories behind new product launches, turning product innovation into narratives that feel relevant, relatable, and genuinely resonate with people.

What you'll do

• Build product positioning and brand narratives
• Translate formulation insights into consumer-facing messaging
• Write product names, taglines, packaging, website, and launch copy
• Shape the brand's tone of voice and storytelling system
• Lead content strategy across social, campaigns, and launches
• Work closely with founders, NPD, and creative partners
• Ensure consistency across all brand touchpoints

What we are looking for

• 3 to 6 years of experience in content strategy / brand communications
• Experience with beauty, skincare, wellness, or consumer brands
• Strong copywriting and storytelling skills
• Ability to simplify complex product narratives
• Comfortable working in an early-stage environment

What we are looking for

• Interest in skincare, beauty, and consumer culture
• Strong understanding of trends and creator-led content
• Excitement for building a brand from its earliest stages