Introduction

A new Brand Voice feature within Brand Boards enables users to define your brand's communication style and integrate it seamlessly with AI tools for consistent messaging across your marketing content.

What Is Brand Voice?

Brand Voice functions as a communication guide encompassing:

• Business Information: Core brand details
• Brand Values: Key identity principles
• Tone and Style: Communication guidelines with audiences
• Intended CTAs: Understanding desired user actions

This ensures consistent, values-aligned messaging across platforms.

Why Use Brand Voice?

• Customisation: Reflect unique brand voice
• AI Integration: Equip Content AI with communication style for personalized generation
• Consistency: Maintain uniform tone across communications, enhancing recognition and trust

How to Create a Brand Voice

1. Navigate to Marketing → Brand Boards
2. Click Create New Brand Voice
3. Select "Start from Scratch"
4. Complete the form with business information, values, tone, and style guidelines
5. Click Save
6. Use three-dot menu to designate as default Brand Voice