Palette Hire is working with an AI-native creative technology company helping some of the world’s largest consumer brands produce better-performing e-commerce and advertising assets, faster and at a lower cost than traditional agencies.
They’re now looking for a Director of Demand Generation to build their demand engine from the ground up - figuring out what works and scaling it into a predictable pipeline machine.
Who makes the cut -
- Build and own the demand generation strategy across the highest-potential channels.
- Create and scale campaigns generating $1M+ in qualified pipeline every quarter.
- Own measurement, attribution, and funnel optimisation end-to-end.
- Work closely with Sales, Account Management, Content and Design to turn product value into demand.
- Start hands-on, build the playbook, and grow the team as you prove what works.
Who makes the cut -
- 10–15 years of experience in B2B demand generation.
- Proven ownership of $3M+ annual qualified pipeline; $5M+ is a strong plus.
- Someone who can clearly articulate how that pipeline was generated (think channels, spend, conversion, ACV, the whole picture)
- Hands-on experience running one or more demand channels — content, events, paid media, outbound, etc.
- Strong understanding of modern demand generation tools including HubSpot, G2, Ahrefs, Figma/Framer and more.
- Experience selling to US CPG / consumer brands is a big plus.
- Experience building and leading a team is a plus.