Brew & Bloom — Café SMM Concept Project

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Independent concept project — created to demonstrate social media management and content design skills. Not an actual client engagement.

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Overview

Brand: Brew & Bloom — a boutique coffee + plant café (Lagos)
Audience: Young professionals & students (22–35) who love cozy, aesthetic "third place" spaces
Brand voice: Warm, cozy, a little playful — like a friend who happens to own a café
Scope: 2-week content calendar, captions, and branded post graphics across 5 content pillars

Design Approach

Palette: Deep Espresso, Moss, Clay, Parchment, Dried Rose
Type: Lora (display) + Poppins (body) — a literary serif paired with a friendly geometric sans
Signature element: A recurring line-drawn "cup + sprig" mark used across every post to tie the feed together

2-Week Content Calendar

Day	Theme	Visual
Day 1 — Mon — Product Spotlight		Close-up latte art shot, steam rising
Day 2 — Wed — Behind the Scenes		Barista hand-pouring, candid feel
Day 3 — Fri — Engagement (This-or-That)		Split graphic — Hot vs Iced
Day 4 — Mon — Plant Care Tip		Flatlay of a potted plant + coffee cup
Day 5 — Wed — Customer Spotlight		Candid customer photo, quote overlay
Day 6 — Fri — Promo Launch		Spiced Pear Latte announcement graphic
Day 7 — Mon — Community Event		Sunday Sketch Club flyer
Day 8 — Wed — Educational Carousel		"3 Signs Your Coffee Beans Are Stale" — 4-slide carousel
Day 9 — Fri — Brand Story		Founder/origin story, warm portrait-style
Day 10 — Sun — Inspirational Quote		Soft quote graphic

Sample Designs

The posts below show the graphic-design-led pieces from the calendar above.

Photography-led posts (product shots, behind-the-scenes, customer features) would be shot on-site with the client's actual space and products — this sample focuses on the designed graphics and copy.

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Caption

Iced or hot — no in-between. Drop your answer below 👇 (we're judging, lovingly)

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