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Brief

• Create a brand identity for a digital banking app that is catered to a target audience aged 16-25.
• Must also include Brand Guidelines / Desktop view of Banking Website / Style Tile
• Banking App must be prototyped. </aside>

Module Rationale

This module aims to equip students with the knowledge and skills to develop effective brand identities in a competitive marketplace. It covers strategic brand strategy development,target audience identification, value proposition definition, and market analysis. Students will learn logo creation, colour selection, typography, and effective imagery use, developing skills in crafting brand guidelines for consistency across touch points. Additionally, storytelling, tone of voice, and brand personality will be explored for impactful brand messaging.

Emphasis will be placed on delivering seamless brand experiences through strategic design choices, considered touch points, and customer interactions exploring user experience (UX) design's role in enhancing brand perception and customer satisfaction. Students will further their skills in industry-standard software (Adobe & Figma) and prototype development by applying their brand design to a companion app and web page, making incremental UX improvements to benefit their chosen target audience. The module is offered by blended learning.

Overall Aim of the Module

The essential aims of this module are:

• To introduce core principles of iconography, branding and visual identity, including: a history of icons, semiotics, and communication systems.
• To introduce students to fundamental techniques, methods, processes and technologies through workshop practice.
• To equip students with the skills to communicate their ideas through sketching, visualisation and prototyping and create a range of assets that form the backbone of a comprehensive corporate identity.