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One page that answers: what, why, when, how much — and what is out. Replace the grey sample text with your own.

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Objective

Sell online with 40 products live and 30 orders in the first 30 days after launch.

Make it SMART: specific, measurable, achievable, relevant, time-bound.

Why now

60% of enquiries arrive through social media and there is no way to buy online today.

Scope

In

• Website with catalog
• Online payments
• Domestic shipping and returns
• Newsletter and social launch

Out

• International shipping
• Mobile app
• Third-party marketplaces

Deliverables

• Live website
• Product photography
• Shipping and returns protocol
• Marketing plan

Success criteria

• Live on or before the target date
• Within approved budget
• 30 orders in the first 30 days

Stakeholders

Who decides, who contributes, who just needs to know. Detail them in Team and in each Phase’s RACI.