Taking Paytient from a small MVP to a mature, full-featured product.

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SERVICES

Product Design Design Systems User Research

INDUSTRIES

Healthcare Fintech

DATE

Nov 2021 → Jun 2025

Summary

As Paytient’s first full-time product designer, I led its transformation from a basic MVP app into a full-featured mobile-first platform. On over 3,5 years I implemented design systems, conducted user research sessions, implemented a major rebrand and grew the design team from 2 to 5 while fostering a culture of collaboration. My work focused on building strong design foundations that led to improved usability while delivering a consistent and delightful user experience.

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100k→1M

Paytient eligible users

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↑6x

Monthly volume of card payments

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Timeline

• Late 2021: Joined as employee #33; product was a basic MVP with minimal branding.
• Early 2022: Designed and implemented Paytient’s first design system.
• Mid 2022: Conducted foundational user research and led the first in-person product offsite.
• Late 2022: Supported a major company rebrand and updated the design system and all product visuals.
• 2023–2025: Scaled the design team from 2 to 5 members, expanded design system and launched new features and products.

The challenge

When I joined Paytient, the product was pretty much an MVP, with just basic functionality baked in and with a very sparse design language and brand identity. The immediate priorities were: