Calcium Multi Balm
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Open this if you ordered Calcium Multi Balm. Campaign rules live on the overall brief.
This brief is Calcium Multi Balm (stick balm). EU / UK only. Not US Calcium Bonding serum or cream. Do not invent Multi Balm claims. Do not copy Calcium Bonding copy onto this SKU.
Make it sound like you! This is purely a guide.
🌟 Canva: Dr.Melaxin Multi Balm
#drmelaxin #calcium #wrinkles #toxbalm#finelines #skinfirming #skinelasticity #wrinklecare #multibalm
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Calcium Multi Balm
Dr.Melaxin Calcium Multi Balm
Film all 4 formats below. Open one, steal a hook.
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The “tox balm” angle (works with any format). Lead with curiosity about the name, then let the swipe do the talking. Keep it playful.
“Why do they call this a tox balm?”
“Botox in a stick?!”
“Calcium Tox Stick”
“Tox in a Balm”
“Tox in a Stick”
“This stick is my wrinkle swipe”
“2L of milk’s worth of calcium… in a stick?” </aside>
🏆 Top Performing Videos
🔁 1. Before → Product Demo → After
🤔 2. “Why do they call this a tox balm?” → Product Demo
🗯️ 3. Text or Spoken Hook → Product Demo
⏳ 4. Age Angle
🎥 Filming tips (every format)