Step 1: Market & User Research

Objective

Understand what actually prevents our target users from practising and improving spoken English, particularly in job/interview situations.

Two Research Methods:

1. User Interview
2. Surveys

Initial target user hypothesis

Job seekers / early-career candidates who can read and write English reasonably well but lack confidence speaking English, particularly in interviews or professional situations.

User Interviews

Surveys

Survey Structure:

Through the survey, we are looking for users to answer:

• Who are these users?
• How frequently do they need to speak English?
• Where do they struggle?
• What do they currently do to improve?
• Why don't current methods work?
• How comfortable are they practising alone?
• What kind of feedback do they value?
• Would they practise repeatedly if the experience felt useful?