What this section proves: End-to-end ownership from problem framing to measured outcome — across multiple product domains, company sizes, and user types. Each case study follows the same structure because that's how I actually work: problem → users → hypothesis → execution → metrics → learning.

How to Read These Case Studies

Every case study in this portfolio answers five questions:

  1. What was the problem? (Evidence-backed, not assumed)
  2. Who was the user, and what were they actually trying to do? (Jobs to be done, not demographics)
  3. What was the strategy, and why that strategy over the alternatives? (With trade-off reasoning)
  4. How did we execute, and what was the method? (Discovery, experimentation, delivery)
  5. What moved, and what did we learn? (Metrics, outcomes, honest retrospective)

Case Studies Index

Case Study Domain North Star Metric Key Outcome
Case Study: MyUni — Trust-Layered Student Community Platform EdTech / Community / Mental Health Verified Weekly Active Contributors (VWAC) 0→1 strategy; verified-anonymous trust layer; PMF gates + WhatsApp-led GTM; AARRR operating system
Agentic Insurance Claims Insurtech / Enterprise AI Touchless Claim Resolution Rate Multi-agent pipeline; $5/claim aligned-incentive pricing; 15min→2min decision time
SastaSundar Platform Optimization Healthtech / B2B India Platform GMV LEGO system redesign; B2B moat strategy; 3-year GMV model
Cheerio.ai — B2B Pivot B2B SaaS / Conversational AI Enterprise MRR Land→Expand→Lock-In GTM; task-based pricing; $40M ARR forecast
Spotify Premium Conversion Consumer Growth Free-to-Premium Conversion Rate 5%→12.5% target; behavioral triggers 3x baseline; 20x ROI on ₹800M
Lenskart Family Vision Vault Consumer Retention Active Family Vaults 50% LTV increase; ₹12,600 Cr 3-yr revenue; 116x ROI on ₹12 Cr
Case Study: LinkedIn Verified Badge — India-First Adoption Strategy Consumer / B2B Platform % of LI-originated hires where hired candidate was Verified (L1+) Progressive Trust Ladder; demand-side revenue rail integration; cold-start loop broken via employer anchors + campus bulk supply

Click into each case study for the complete deep-dive.

Case Study: Agentic Document Processing — Insurance Claims

Case Study: SastaSundar — Online Pharmacy Platform Optimization

[Case Study: Cheerio.ai — Strategic B2B Pivot to Agentic Commerce](https://app.notion.com/p/Case-Study-Cheerio-ai-Strategic-B2B-Pivot-to-Agentic-Commerce-3161801550d381398a0ad796c0fbe86f)

🎵 Case Study: Spotify Premium Conversion Strategy

Case Study: Lenskart Family Vision Vault

Case Study: LinkedIn Verified Badge — India-First Adoption Strategy