Snapshot

Role: Product Owner

Timeline: Oct 2025 – present

Organization: Pipoca Ágil (agile community)

Pipoca Ágil's video content was scattered across channels, making it hard for community members to find structured learning paths. I led product discovery and delivery for Europa 3, a platform that organizes this content into guided learning tracks — validating real user interest through a behavioral funnel before investing in scaling content production.

Quick links: Live MVP: Acervo Inteligente (in Portuguese) · Figma prototype

Context & Problem

Pipoca Ágil had built a large library of agile/product videos over time, but the content lived loosely across platforms with no structure. New learners didn't know where to start, and the same orientation questions kept coming up in the community. The hypothesis: if content were organized into sequential learning tracks, users would engage more deeply and self-serve their learning path — reducing repetitive support questions and increasing content consumption.

My Role

• Drove discovery with the team through a Lean Inception workshop that defined the product vision and MVP scope
• Defined personas, user journey, and prioritized the MVP feature set
• Wrote and maintained the product backlog (epics and user stories) in Jira
• Facilitated Sprint Planning sessions and coordinated between the UX/UI and Development teams
• Designed the validation framework (funnel, CSAT, qualitative feedback, fake-door test) to measure real user interest before committing to further content production

Process

The project started with a Lean Inception workshop (based on Paulo Caroli's method), run over several sessions with the full team. This produced:

• 3 personas representing different learner profiles (early-career, experienced practitioner, career-changer)