Name: Jo’na Johnson | The Real J0
Industry/Niche: Content creator & strategist
Project type: Social Media Rebrand
Timeline: June 2026 — December 2026
Challenge: Rebranding & strategizing plan
Process: Discovery → Research → Audit → Strategy Development → Create Deliverables → Launch → Measure Results → Document Case Study → Refine System
Strategy: Content strategy, workflow consistency, dashboard, and assets
Deliverables: Case study, Content, Booking, Operations workflows, Rebrand Strategy PDF, Social Media Framework, and Notion Dashboard
Outcomes: Created a unified brand strategy to organize, strategize, and optimize content creation and brand growth.
Reflections: Implementing the changes will be the hardest part. Recreating or creating all new content will take the longest. A loose content calendar may be needed eventually.