Voice of Customers

User Personas

Target audience profiles derived directly from an analysis of market frustrations.

Goal: To build a targeted portfolio and land my first job, without settling for “menial work” indefinitely.
Pain point: He suffers from tech-related FOMO (Fear of Missing Out). When looking at job postings, he thinks he needs to know Figma, Frame, Adobe, AI tools, and how to code on top of that. He’s desperate and losing hope because he doesn’t know which of these skills are actually essential to employers.
Solution (chcedo.it): Kamil filters the data for junior positions and sees hard evidence: 95% of job postings require only Figma. The tool relieves him of the pressure to learn everything at one and allows him to focus on honing one, crucial skill.

Goal: To find a stable full-time job (B2B/UoP) that will value his experience and allow him to develop his craft, rather than just putting out fires.
Pain point: The market is forcing him to broaden his skill set. Out of desperation, he begins learning no-code tools (Webflow, Bubble), automation, and even Salesforce, just to meet the “overwhelming demands” from companies. He agrees to drastically lower his financial expectations (even down to the minimum wage).
Solution (chcedo.it): Piotr is looking into which skills and tools appear most frequently in the highest-paying job postings for mid-level and senior professionals (work arrangement + average salary). He’s stopped wasting time on irrelevant courses and is tailoring his resume specifically to the criteria that generate the highest ROI at his level.

Priority	Functionality
Must have	• Filter by position,
• View showing the percentage breakdown of tools,
• View showing the percentage breakdown of skills.
Should have	• Average salary,
• Breakdown by work mode.
Could have	• Option to create an account to save your filters,
•
Won’t have	• Email alerts for new job postings,
• Integration with LinkedIn.

Task Success Rate: A high percentage of users who, after visiting the page, complete the full filtering process (select a position and level, and click “Search”).
Time on Task: Reducing the time needed to identify key requirements for a given position (compared to manually reviewing 50 job postings on job boards).
Bounce Rate: A low number of visitors leaving the page immediately after viewing the results (which indicates that the data is clear and valuable).