Lovable has exploded onto the global tech scene. In late 2025, the company raised a massive Series B round that valued Lovable at $6.6 billion, placing it among the most valuable AI startups in the world. Even more staggering, Lovable crossed $100 million in annual recurring revenue in under a year, a pace that has earned it the reputation of being the fastest growing software company ever. Lovable is an AI native software that is fundamentally changing who gets to build software and how fast ideas can become reality.
https://youtu.be/xhW9up0Gi2E?si=XQWMmHYTUErbwNsF
<aside> 🔹 Option 1 B2C growth (organic acquisition):
**“**How might Lovable acquire new users without relying on paid acquisition?”
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Challenge Context:
Lovable is the fastest growing company in the world, driven by community led growth. The product is designed so that every interaction teaches you something or helps you build something better. That creates a natural loop. People are proud of what they make and want to share it with friends, which has fueled explosive user growth. Now, Lovable is looking for bold, creative ideas that can unlock the next wave of millions of users.
<aside> 🔹 Option 2 Student templates**: “**What student-focused templates should Lovable build to lower the barrier to entry, help students get started faster, and drive sustained usage on the platform?”
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Challenge Context:
Templates help users start building faster and with more confidence. Students represent a massive opportunity for Lovable and are a key part of its long term growth strategy. The challenge is to think deeply about the templates students actually need, why they would choose to use them, and how they would fit into students’ real workflows. Just as important is understanding how students want to interact with Lovable overall, all with the goal of driving sustained usage and accelerating user growth.
MUST WATCH: Introducing the challenge
Challenge Guidance: