👉 ChatGPT

Top 2 Competitors: Perplexity, Gemini

ChatGPT uses (divergent thinking)

1. To learn different things

2. Help with drafting emails, texts and for any text generation

3. Research on any topic (as a founder or researcher or PM, or learner)

4. Do conversational roleplay for interviews or just speak to an AI version of anyone by giving ChatGPT a role

5. Use for data analysis

6. Do operational tasks - like proofreading, draft a document, competitor analysis

7. Help with any task like negotiation, interview

8. Trip planning, suggestions on things to do

9. Get summary of information available on the web

10. Research on anything while doing a job or when you are stuck

🧑‍🤝‍🧑 Step 0: User Workflow

1. Onboarding: Home screen, asks to sign up/login. Post sign-up, gets info on what user wants to use ChatGPT for via MCQ, gives a quick tour (conveys the value prop - AMA, create a picture of anything, easy uploads (get instant summaries or analysis by uploading images/documents)
2. Discovery: It was not obvious that the + sign has so many options. Usually in the search bar, it’s not placed to find ways to use search. It created confusion.

• DIdn’t understand what ‘New Project’ is. I didn’t know what GPTs section will have.

3. After using ChatGPT for some time (in the free version), especially while researching or having a long conversation, the limit gets over and there’s a nudge to upgrade or wait for a couple of hours to continue the conversation.

🧑‍🤝‍🧑 Step 1: User Segmentation

Segmented in the following way: There are a few key sides (Students, Employees, and Founders). We can do further sub-segmentation of Music-first users because they represent the maximum number of users on the platform.