Phase 3 — ChatGPT

P0 Problem: Discoverability of advanced features (Study Mode, Custom GPTs, Agents)

Goal: Increase first-time activation of advanced features and session engagement for learning & knowledge workers.


Why this bet? (Rationale)


Idea bank (Listing all ideas - 15)


Prioritization (RICE)


Top 3 solutions to build / pilot


Strategic Rationale (in one line)

Together, these three ideas take care of the activation funnel - discover (Spotlight Cards), try (Contextual Micro-Tours), and return (Personalised Shelf)

They balance quick wins and strategic depth, delivering measurable lifts in activation and engagement while laying groundwork for long-term personalization.