1. Without a community network effect companies often:

• see 70–90% churn (cancels of plans) within the first year
• Community-driven platforms retain 2–3× longer because users form habits and relationships

TOTAL REVENUE each

Framer: 42,584 x 41 x 12 = $20.95m a year

Weblow: 400,000 x 5% x 23 x 12 = $5.52m a year

Canva: $1.404b in revenue per year

AVGED out = $476.823m

TOTAL users each

Framer: 2,129,200

Weblow: 400,000

Canva: 234,000,000

AVGED out = 78.843m users yearly

Total Views from all 1,400 templates: 21,292,000 Views

Average Views Per Template: ~16000 Views With a 10% Remix Rate: 2,129,200 Remixes on all 1,400 Templates With a Conversion Rate of 2% to Paying Customers: 42,584 Converted to Paying Customer

Webflow’s Marketshare:

In 2021: 0.25% of Market

In 2022: 0.4% of Market