A gap that shouldn't exist
Toilet paper is free in every bathroom. Period products aren't.
3 in 5 Australian women have used tissues, toilet paper or socks because the product they needed wasn't there when they needed it. Not because it's expensive. Because nobody built the infrastructure to put it in front of her.
At the same time, brands are spending more than ever to reach women, with worse results every year. $1 trillion a year on ads. Falling attention. Falling trust. Women control roughly 85% of household spending and most of that money is chasing them through channels they've learned to ignore.
Two broken markets. Nobody had connected them.
We did.
ON THE HOUSE installs vending machines in high-traffic bathrooms that double as digital billboards.
Brands pay to reach women in a zero-distraction, high-gratitude moment. Those ad dollars fund free, organic period products.
Every interaction is a two-way exchange: she walks away with something free and useful, and brands walk away with brand lift, clear attribution, and a world-first kind of data: consented, transparent, verified, every time.
We're working with iconic brands like Afterpay, Frontier Touring, 2XU, and Pillow Talk.
We're live in venues like Accor and Hyatt Hotels, Dendy Cinemas, Dreamworld, Village Roadshow, and Revelop Shopping Centres.
We're hearing amazing feedback from women:
"Thank you thank you thank you for taking the initiative to do something like this especially as women this is not something we can help so having a moment where we can have it provided is amazing. Thank you from one very thankful person, this helps for them you know :)"
"Thanks for providing such an important service to females that get caught out in public"
"I love that period product are made accessible at the gym. Now I can enjoy knowing that if you get your period you don't have to leave the gym for the product you need."
And this is just the beginning.
Join now and you're getting in on the ground floor of something that's about to get a lot bigger.