Yes. I dug further, and I think the better strategy for CampusLoop is much broader than “student influencers.” Your pitch says CampusLoop is the social layer for college life, so creators whose followers live in the college ecosystem can be valuable even when they never talk about startups.
Your deck explicitly targets 4.5 crore Indian higher-ed students, with Viewer Mode also targeting aspiring students, and your GTM starts with student-created Instagram content.
I’d therefore build the creator pool around niches that naturally over-index toward 16–25-year-olds.
I've separated them by the kind of students they can reach.
This is probably one of your best categories because engineering students are a major part of your initial BIT Mesra → Ranchi → national expansion strategy.
| Creator | IG | Approx. followers | Audience |
|---|---|---|---|
| Haris Ali Khan / CodeWithHarry | @codewithharry | 774K | CS/engineering students |
| Yadnyesh / Curious Programmer | @curious_.programmer | 370K | Coding + AI learners |
| Ayush Kulshrestha / The Indian Dev | @theindiandev | 35K | Beginner programmers |
| Kartik Rai / Underrated Coder | @underratedcoder | 136K | College students + placements |
| Ishan Sharma | @ishansharma7390 | 900K+ | College + tech + skills |
| Apna College | @apnacollege | large | Engineering / coding students |
| CodeChef | @codechef | large | Competitive programmers |
| GeeksforGeeks | @geeksforgeeks | large | CS students |
| Scaler | @scaler_official | large | Developers / engineering students |
| Coding Ninjas | @coding.ninjas | large | College coding audience |
The important discovery here is CodeWithHarry. Current creator rankings put his Instagram at roughly 774K, while his profile explicitly describes him as IIT Kharagpur, coding/programming tutorials and memes. (FeedSpot for Influencers)
That's an unusually good CampusLoop combination:
coding + college + memes + Indian students
And Curious Programmer is another interesting one at ~370K, with a profile explicitly focused on AI, coding tools and AI agents. (FeedSpot for Influencers)
If I had to contact only 5:
1. CodeWithHarry
2. Kartik Rai
3. Curious Programmer
4. Apna College
5. The Indian Dev