Exhibits product expertise

Works effectively with team members across different functions | Helps define narratives for product and Tier 1 feature launches alongside product and product marketing

Authors press releases and assists with media outreach and pitches

Supports analyst briefings helping prepare are materials and spokespeople | Solution and category / vertical marketing

Market and competitive analysis

Subject matter expertise | | Sr Communication Manager | ~5 years | A natural storyteller with exceptional written and verbal communication

Understand what storylines, angles, and bylines will interest the media

Comfortable with the art of the sale and able to craft and shape messaging for different audiences (media publications / journalists)

Has a deep understanding of key personas

Deep market awareness and how the company / product fits into the landscape | Creates press releases and media pitch strategies - pitches to targeted media outlets

Builds and nurtures relationships with key journalists and analysts

Owns company media placements, strategically targeting based on audience

Develop, author, and ghostwrite blog posts, presentations, narratives, talk tracks, etc

Support and/or lead analyst relations for company or product line

Responsible for share of voice growth and actively measure company's media position amongst competition | PR firm and media contractor selection and management

Crisis comms

Exec profiling and messaging | | Comms and PR Lead / Dr | ~7+ years | Leads communications or public relations for a company or product line

Comfortable pitching product initiatives to technical publications/journalists

Has managed PR firms and media contractors

Values the importance of internal communications to keep employees informed and drive consistent external narratives

Trusted advisor and partner to the leadership team (esp for internal and crisis comms) | Draft all press releases, pitches and briefings related to new product announcements and company milestonesSecure media mentions across top-tier tech publications, and tier-one business publications

Source relevant speaking opportunities to build our thought leadership

Build executive profiles and identify appropriate placements for eachIdentify key influencers, potential partners, and outlets that can amplify our reach

Define and drive the analyst relations strategy

Own all internal and crisis communications alongside CS, Eng, Legal, and/or Marketing

Conduct media training for all internal spokespeople | |