Care's brand presence lacked consistency across digital and traditional touchpoints. This confused prospects and weakened brand recall and awareness.
Audited all brand assets to find inconsistencies and gaps, then co-led a brand unification initiative with the design and leadership teams. Work covered a full redesign of the website, social media, office and digital assets and templates, and event collateral, plus brand governance practices to keep things consistent.
Faster asset production with consistent branding across materials, and stronger brand awareness. CHECK: add one hard number if you have it, for example touchpoints unified or assets produced. "Eliminating guideline violations" is hard to verify, so consider dropping it.
Brand Strategy and Positioning, Project Management, Design Systems, SEO optimisation, Web Design, Stakeholder Alignment
Canva page 5: before and after website, rebranded assets, event swag.