<aside> 👋

This is the content board for [Client Name]. Every post moves left to right. The founder only reviews cards in the In approval column, so nothing reaches them half-finished.

</aside>

How a card moves

Column What it means Before it can move on
Idea A raw idea with its angle, funnel stage, job, emotion and hook type tagged Core idea, Funnel, Job of the post, Emotion and Hook type are all filled in
Written The full draft is inside the card Editor QA box is ticked (emotion named, 5 editing questions, anti-AI check)
In approval The founder reads the batch Founder answers in the Founder feedback field
Needs changes The founder asked for edits Writer fixes it and moves it back to In approval
Approved The founder said yes A publish date is set
Posted Live on the platform Post link and impressions are filled in

What the tags mean

Tag Options Why it's on every card
Funnel TOFU, MOFU, BOFU TOFU reaches people who don't know the founder yet. MOFU builds trust with people who do. BOFU gets a warm reader to book or buy. A feed with only one stage either stays small or sounds like an ad.
Job of the post Authority, Reach, Resonance Every post has one job. Authority proves the founder knows the work. Reach gets it in front of new people. Resonance makes the right reader say "that's me".
Signal Power, Trust, Likeness What the reader should believe after reading: this person is skilled (power), safe to bet on (trust), or like me (likeness).
Emotion to trigger OHHHH, FINALLY, WTF, YAY, WOW, LOL, AWW A post that aims at no feeling makes the reader feel nothing. Name it before writing.
Hook type 10 types We rotate hook types so the founder never sounds the same twice. Default rule: don't use the same type two posts in a row.

How to use this for a new client

  1. Duplicate this page and rename it with the client's name.
  2. Open the Story Bible link below and fill it in first. Every card should trace back to it.
  3. Add ideas to the Idea column. Tag them before writing a single line.
  4. Send the founder the In approval view only, in a batch, not one post at a time.

Story Bible link: paste here

Content board

Content board