A consumer-first writer who can turn insights into scroll-stopping hooks, strong scripts, and content that not only sounds good but gets people to watch, trust, and act.

What You'll Do

• Write scripts for Meta ads, Instagram Reels, YouTube Shorts, UGC, product videos, and brand content
• Develop strong hooks, story structures, CTAs, and creative variations for continuous testing
• Turn product benefits, consumer insights, and marketing briefs into simple, persuasive, and conversational content
• Work closely with performance, creative, content direction, and production teams to take ideas from insight to final content
• Use performance learnings to develop new hooks, angles, and iterations
• Write with a strong understanding of visuals, shots, pacing, transitions, and how the final content will come together
• Help build a consistent brand voice and fresh, repeatable content formats
• Stay close to consumer conversations, reviews, trends, and competitor content to bring proactive ideas to the table

What We're Looking For

• 3–5 years of content writing, copywriting, or scriptwriting experience, preferably with D2C, consumer, or digital-first brands
• Experience writing video-first content and performance advertising scripts
• A strong portfolio of scripts, ads, Reels, UGC, or branded content
• Strong understanding of hooks, storytelling, persuasion, pacing, and consumer psychology
• Ability to write simple, conversational English that sounds natural when spoken
• Strong visual instinct—you should be able to imagine the final video while writing the script
• Comfortable working with performance marketers, creators, directors, editors, and production teams
• Ability to take feedback and create multiple iterations without compromising quality
• Strong research skills and curiosity about consumers and products

Who You Are

• Obsess over the first 3 seconds
• Can turn a complicated product benefit into one simple, compelling sentence
• Don't think your job ends when the Google Doc is shared
• Care about how your ideas are shot, edited, and eventually performed
• Can look at a winning ad and understand what made it work—and turn that insight into more ideas
• Understand that great D2C content sits at the intersection of brand, consumer insight, storytelling, and performance

Brownie Points if: You’ve built high-performing video-first content or creative formats for a D2C/consumer brand and know how to turn performance insights into the next winning idea.