I led the brand's social media and content strategy, overseeing a creative team to deliver a synchronised annual campaign calendar. My work covered business frameworks from message houses to marketing decks, and high-level media agency management. I also managed the app's editorial presence through article publishing and owned digital advertising, running each campaign from planning and execution through to performance post-mortems.
CHECK: this page had no metric in Canva. Consider adding the Parents' Day post-mortem or the paid social demand test here.
Canva page 10: market viability analysis, article sample, message house, campaign calendar.