Basic understanding of SEO and demonstrated knowledge of online content strategy

Have a broad understanding of social media and how to leverage traffic through social platforms

Authors both short and long-form content to be used across the marketing funnel

Operates well under strict deadlines | Write, edit, and publish clear and compelling copy for multiple touchpoints, including blog posts, articles, and guides every week.

Work closely with the Editorial Lead to research and write long form content as needed, such as eBooks, survey reports, video scripts, and white papers.

Work cross functionally to provide content support for Product Marketing, Engineering, Product Management, and other teams with a willingness to assist those who want to contribute content.

Support the social media team with content copy and social distribution.

Work with Customer Success to create, write, and edit thoughtful, effective, and technical customer case studies.

Execute SEO strategies and actively work towards improving organic traffic and SERP | Technical SEO, Google ranking, and website architecture optimization

Storytelling frameworks and compelling narratives

Cross-functional stakeholder alignment and managementMarket, personas, and product knowledge / expertise

Strong editing and proofreading skills | | Senior Content Marketing Manager / Content Strategist | ~5 years | Focused on identifying and authoring content that pushes prospects down-funnel

Proficient in organic traffic optimization (SEO) and tooling

Has a deep understanding of key personas

Exhibits product expertise

Strong cross-functional collaboration (in particular with PMM, campaign / demand gen, communications / PR) | Implement, adhere to, and help influence tone of voice guidelines for all written content

Write clear, concise, and compelling copy for a variety of touchpoints - from blog posts, to whitepapers, to video scripts, and much more

Turn our happy customers into brand advocates by creating mutually beneficial content

Explore and experiment with new channels to help expand the reach of your content

Manage the team's editorial calendar - source authors and content topics by key themes

Work closely with product marketing and campaign marketing / demand gen to surface relevant content at each stage of the buyer's journey, including sales enablement

Continuously seek to optimize content performance through A/B testing and active performance monitoring | Market expertise and thought leadership

Content distribution and engagement strategies

Managing in-house writers and/or freelancers / agencies | | Content / Editorial Lead / Dr | 7+ years | Product and thought leadership expertise

Cross-functional collaboration with members of the leadership team; ghost authors as-needed | Establish distinct tone of voice as part of our overall brand guidelines

Support product and corporate positioning as-needed.

Lead thought leadership efforts.

Source opportunities such as Op-Eds, speaking engagements, and more and craft content for executive team members

Develop a scalable process for content creation with both internal and external subject-matter experts.

Work across the marketing team to test and optimize content campaigns

Proactively identify opportunities to improve and evolve the content strategy.

Identify KPIs, measure, and report on content marketing activities in order to test and iterate

Lead a team of content writers (and/or contractors) to effective scale the function and reach organic and earned media goals

Partner closely with the PR team / firm for placement opportunities | |