<aside> ✅

Optional. Run through this before you post if you want a gut check, totally fine to skip if you just want to film and go.

</aside>

Give yourself a point for each yes.

• Is there a reason to stop in the first 2 seconds?
• Can you tell who this video is for?
• Is the product visible early?
• Does the video focus on one idea, not five?
• Is there a real product action in it, not just talking?
• Did you include one specific number or proof point?
• Does it sound like you, not a commercial?
• Is there a clear next step at the end?

6 or more, you're good to post. Lower than that, it's probably trying to do too much at once, cut it down to one idea and try again.