The Mandate

Your job is to treat digital attention as a repeatable engineering problem. The role spans four phases:

• Analyze: Pinpoint the client’s business goal, identify exactly who the target audience is, and map where they spend time online and what they consume.
• Blueprint: Turn those insights into a concrete content strategy. Break down exactly what hooks, pacing, and formats will capture and hold their attention.
• Execute: Project-manage the production pipeline. Orchestrate internal teams and external creators, serving as the final quality check before anything goes live.
• Optimize: Track real business results. Run continuous feedback loops to fix underperforming content and improve the strategy until milestones are hit.

The Persona

You treat human attention and platform recommendation engines like an engineered puzzle. Compulsively analytical yet culturally fluent, you don’t rely on guesswork. You possess the creative intuition to know what makes a human being stop scrolling, and the rigor to break that down into structural variables like retention curves and pacing hooks.

You have high agency, demand absolute ownership over results, and have the communication muscle to orchestrate internal and external stakeholders to execute your vision.

The Bar

Our criteria are unapologetically narrow. We are looking for professionals with 1–3 years of experience and absolute functional competence.

• Social Media Native: You have spent 10,000+ hours on a social media platform, breaking down why a specific posts go viral.
• Systemic thinking: You look past the aesthetics of content to see the math beneath it. You treat platform algorithms as non-linear systems to be mapped, deconstructing media into raw data to isolate the exact retention curves, pacing metrics, and behavioral triggers that force people to stop scrolling.
• Communication muscle: You take absolute ownership over data-backed results and have the interpersonal maturity to project-manage both internal technical teams and external global creator networks.

Why This Role

Master how public perception and global attention are manufactured. This is the single most valuable, future-proof skill set in today’s world. Learn it, and you can distribute any product or idea for the rest of your career.