Accrue is building a continent-wide USD stablecoin agent network that helps individuals and businesses send and receive payments across Africa quickly and affordably.

We are looking to hire a creative, bilingual, and results-driven Content Strategist based in Kenya to help us grow our presence and customer base in the region.

Who we are looking for:

• Fluent in both English and Swahili (written and spoken).
• Strong understanding of content strategy, storytelling, and audience engagement.
• Is highly creative and able to come up with engaging, culturally relevant content ideas.
• Has hands-on experience with video editing and content production (short-form content especially).
• Social media savvy and understands how to grow and engage online communities.
• Can analyze content performance and iterate based on insights.
• Proactive, resourceful, and able to take ownership of projects.
• Familiar with the Kenyan market and understands local trends and user behavior.
• Has a portfolio of content pages or platforms they have managed or grown (this is required).
• Ideally has 1–3 years of experience in content creation, social media management, or digital marketing.

About the Role

As a Content Strategist at Accrue, you will be responsible for building and executing our content and community growth strategy in Kenya. You will play a key role in increasing brand awareness, driving engagement, and converting users through compelling content.

Your responsibilities will include:

• Developing and executing a localized content strategy tailored to Kenyan market.
• Creating and managing engaging content across platforms (Instagram, TikTok, X, etc.).
• Producing and editing short-form video content that drives awareness and engagement.
• Managing and growing Accrue’s social media presence in Kenya.