Owner: @rahilnjain

Last updated: 2026-05-16

Status: Live, iterated weekly

Objective

Provide real value on the hottest AI updates and build an audience of AI entrepreneurs, marketing agencies, and people breaking into AI. Build authority on @rahilnjain across X and LinkedIn.

Audience

• Primary: AI entrepreneurs (founders, builders, indie hackers)
• Secondary: Marketing agency operators integrating AI
• Tertiary: Aspiring AI professionals (career switchers, students)

What they want: signal over noise, what to use, what to skip, where money is moving, how to ship faster.

North Star Metrics

• Follower growth on X and LinkedIn (week over week)
• Profile visits per post
• Save / share rate (the strongest signal of value)
• Reply quality (founders engaging, not bots)
• DMs from target ICP

Vanity metric to ignore: raw likes. They lie.

Platforms

X / Twitter — fast news cycle, threads, short reactions, screenshots. Daily 1 post minimum.

LinkedIn — same story, longer form, professional framing. Daily 1 post minimum.