Audience research

1.Customer painpoint; Resilia customer pain points includes digestive discomfort which makes them feel bloated, feeling uncomfortable or heavy after eating, having irregular digestion and also sometimes feeling like their guts are off.

Another pain point is their customers feeling like their body is not performing as well as they want, they may be having low energy, feeling sluggish or they may be feeling like they are doing healthy things but still don't feel their best.

Resilia ICP

Men and women aged 35–65+ that are conscious of changes in their body but they don’t know the cause of it  and want to maintain their health, appearance, energy and quality of life as they age. They have also tried the gym, tried losing weight, gone on diets, used a lot of other supplements and drugs prescribed by the doctor but no changes .They are also  interested in natural wellness solutions, but are skeptical of generic supplements and want something that feels effective, simple and trustworthy. They are also concerned about their relationships, appearance, aging, confidence, health fears, gut problems, and feeling undesirable. Another ICP are people that wants to stay healthy even before something goes wrong.

Customer pain point What customers are frustrated by
Digestive discomfort Bloating, gas, irregular digestion, stomach feeling “off”
Strong oregano experience Oregano oil can have a strong smell/taste that makes daily use unpleasant
Taking the supplement comfortably Some users find certain softgels difficult to swallow
Supplement uncertainty Some customers are unsure which products/ingredients are actually worth taking

2. Customer psychographics ( what they fear, want or believe)

  1. They are conscious about the change in their body like when their energy,digestion, weight, appearance or overall feeling change
  2. They want to stay in control of their health even as they age, so they are actively looking for ways to maintain their energy,digestion, immunity and natural wellness because they don’t want to accept “I’m getting older, so it’s normal”.
  3. For them, the desire isn’t just “I want better guts health” instead they want to feel like themselves again and this is an emotional psychographic their recent ads talk about.

2. SWIPE RESEARCH

**https://www.facebook.com/ads/library/?id=951820077693750**

Cymbiotika- this Particular ad has been running since May and i chose it because it is a  very interesting TOF ad that educates their customers about their products, it’s ingredients, what it does to their  body, its process and I also find this interesting because it builds trust with their customers , no aggressive selling, just educative content from a real person

**https://www.facebook.com/ads/library/?id=2572517486540138**

AG1- this has been ruining since June and i chose this because it has a crazy pattern interrupt hook “a message from your guys to your brain”, so realistically what if the brain can talk😂, this is a MOF/BOF ad made to turn an invisible problem into an actual conversation and  I’d iterate the body part talking to each other but it  could be the stomach and the guts making a conversation for Resilia

**https://www.facebook.com/ads/library/?id=1065663146345056**

Lukaree- This is a recent ad and i chose it because it looks simple ,normal and relatable

“I’m doing something normal, but I always have to prepare for my stomach” setup is the strongest thing here

She starts with:

“I’m going out to dinner with friends tonight” which is a normal and relatable