Overview

Following client onboarding, I oversee end-to-end delivery of marketing and wellness programmes for enterprise clients, bridging offline and online services and looking for ways to add value to each account. This covers 100,000+ members across 5 enterprise accounts.

Engagement strategy

• Curated wellness content and articles
• Gamified points system and challenges
• In-app marketplace merchant curation
• Outreach via push notifications, EDMs and offline collateral

Onsite activation

• Corporate health screenings
• Roadshows and onsite activation across 15+ organisations including Accenture, DeutscheBank, Seagate and NTU, reaching 100,000+ employees

Operations

• New hire enrolment automation
• Employee on and offboarding workflows
• HR admin support and troubleshooting

Impact

• 21% increase in employee adoption within 4 months
• 111% growth in platform enrolment and app downloads from roadshow and onsite activation

Skills

Account Management, Client Success, Programme Management, Stakeholder Engagement, Events Management

Visuals