Be comfortable designing illustrations and iconography across a variety of mediums.

Support brand guideline development and executes against that strategy.

Ensures consistency in user experiences. In order to do so, they have a deep familiarity with personas.

Operates well cross-functionally; is open and receptive to feedback.

Clearly articulates and justifies design decisions to help influence project direction with key stakeholders. | Partners with engineering to design and build highly engaging web user experiences

Collaborates with product designers to build consistent, end-to-end user experiences

Fulfills marketing requests for design across a variety of integrated marketing campaigns

Creates compelling, thoughtful design experiences - illustrations, iconography, graphics, and animation

Ensures consistency is kept across all materials produced

Brings forward new ideas to keep the brand fresh and relevant. | Develops assets with minimal pushback from peers / managementIs a role model / mentor for team

Seeks opportunities to advance / improve marketing goals / KPIs

Comfortable reporting on impact of design | | Senior Creative Designer | ~5 years | Has a strong influence on the development of the company's design language.

Refreshes and supports brand guidelines alongside Head of Marketing/Lead Designer - understands what makes iconic and successful brands.

Drives cross-functional team consensus and buy in.

Encourages and guides team members on how to provide design feedback.

Effectively manages commitments to stakeholders across multiple projects.

Demonstrates a high level of design intelligence and provides feedback and best practices to other designers

Delivers across the entire design process

Self-starter, works well with minimal supervision and guidance

Solves large ambiguous and ill-defined design problems. These problems have multiple touchpoints or outputs | Runs the design work for all marketing experiences and touch-points across multiple mediums (digital, print, OOH, web)

Runs visual design and creative for various brand assets including advertising campaigns, social media, virtual and in-person events, animations, videos, community, and more

Provides meaningful contributions to integrated marketing campaign strategy

Identifies opportunities throughout the customer experience to create a more consistent, cohesive experience with the brand

Identifies and improves weaknesses within the existing design language and processes.

Clearly articulate design decisions that influence project direction with key stakeholders and executives | Depending on path, could include coaching and mentoring opportunities → lead designer. | | Principal Creative Designer / Creative Design Lead | ~7 years | Leads the continuous development of the company's design language

Spearheads brand guidelines - has a deep understanding of what makes iconic and successful brands.

Identifies where to push the brand's boundaries.

Seen as a domain expert and strong advocate for customers and personas.

Encourages and guides team members on how to provide design feedback.

Provides meaningful feedback and best practices to other designers. | Leads the larger marketing team in campaign or thematic design kickoffs

Responsible for all design and creative across the company’s web and digital user experiences

Drives persona research and development alongside PMM

Leads customer journey workshops

Mentors junior designers | | | Creative Director | 10+ years | Responsible for the company's visual and creative design.

Owns all corporate branding designs and decisions.

Leads a team of creative designers across a single product line (could be a multi-product portfolio) | Manage design team; define career paths and growth plans

Define, evolve, enforce, and maintain brand identity | |