The Mandate
Build the US creator roster our entire output depends on. This is a sourcing role first.
- Find them: Own the top of the funnel end to end. Follower count is the least interesting thing about a creator. You're hunting the ones who deliver on brief, on time, on repeat, and most of them are not looking for you.
- Land them: Cold outreach to people who already get pitched daily. You'll be told no a lot. The roster grows on how well you handle that.
- Onboard them: First brief to first delivery is where creators are won or lost. Own that stretch: expectations, feedback, the correction after the first miss.
- Systemize: All of it has to survive the roster tripling. Repeatable sourcing, vetting, onboarding, and tracking, plus the documentation and rhythms that hold them together. If it only works because you're holding it up, it isn't built yet.
The Hours
8pm to 4am IST. Our creators are in the US and this window covers their full working day, East coast to West.
This is a night shift. Not a late start, not a couple of hours of overlap at the end of the day. You sleep when most people are working. Plenty of good people can't do this, and we would rather you work that out now than three months in.
The Persona
You are genuinely warm, and entirely unsentimental. Creators like dealing with you, and they can take you at your word. You do not flinch from cutting someone you like when they stop delivering.
Zero ego on unglamorous work, since much of this job is follow-ups, chasing, and administration that no one will congratulate you for. And a refusal to take no for an answer, because the creators worth having are the hardest to reach and are already being pitched by everyone else.
The Bar
Our criteria are unapologetically narrow.
- Experience: At least a year in a role where you were personally accountable for finding people, moving them, and keeping them. Creator economy exposure helps. Having built something from zero helps more.
- People Judgment: Show you ten creator profiles and you can call which three are still delivering in six months, and defend it with something better than vibes.
- Systems Instinct: You fix the class of problem, not the instance. You reason from first principles rather than inherited practice, and you don't need a reminder system that is really just a person reminding you.
Why This Role
Master how public perception and global attention are manufactured. This is the single most valuable, future-proof skill set in today’s world. Learn this, and you can distribute any product or idea for the rest of your career.