Product Scoring Table

A 100-point scoring framework helps you evaluate product ideas objectively instead of relying on intuition.

Scoring Dimensions

1. Demand Strength (30 points)

• Search volume evidence (10)
• Review-based pain point clarity (10)
• Purchase intent signals (10)

2. Competition Level (25 points)

• Number of direct competitors (10)
• Quality of top 5 listings (10)
• Barrier to entry (5)

3. Margin Potential (25 points)

• Estimated unit profit after all fees (15)
• Pricing flexibility (5)
• Upsell/cross-sell potential (5)

4. Operational Fit (20 points)

• Your ability to create/produce (10)
• Fulfillment complexity (5)
• Platform compliance risk (5)

How to Use the Scorecard