This is a comprehensive teardown of Cult.fit, where I analyzed its user and trainer journeys, identified key product pain points, and designed an MVP to address both user retention and trainer visibility.

In this case study, you'll find:

• 2 fully developed user personas
• Journey maps visualized across emotional & functional touchpoints
• Clear pain point mapping across user types
• MVP feature set with metrics + GTM strategy
• Wireframes for the core user flow

👇 Scroll through the full presentation below:

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https://docs.google.com/presentation/d/1IvzlOlu54BUmH2uvZw1AkTgRkZqg69P3/edit?usp=sharing&ouid=102827434178213281025&rtpof=true&sd=true