AlUla's official retail ecosystem functions as a brand extension as it:

• Reinforces AlUla's identity through tangible products
• Creates economic opportunities for local artisans and creative entrepreneurs
• Enhances the visitor experience beyond the sites themselves

1. Madrasat Addeera

Madrasat Addeera is AlUla's flagship arts, crafts, and design center, dedicated to preserving traditional craftsmanship while transforming it into a driver of creativity, entrepreneurship, and cultural innovation. The main priorities are:

• Craft Education & Skills Development: Train and develop local artisans in traditional and contemporary crafts
• Design & Innovation: Reimagine heritage crafts through modern design and global collaborations
• Community & Cultural Engagement: Inspire participation through workshops, exhibitions, and public programs
• Creative Entrepreneurship: Support artisans with production and commercialization opportunities

Find more at: https://www.livingmuseum.com/en/madrasat-addeera-lp

2. AlUla Retail Stores

AlUla retail stores aims to transform AlUla's cultural identity into a premium retail experience that preserves heritage, supports local creatives, and extends the visitor journey through authentic, design-led products that celebrate the destination's unique stories.

AlUla Cultural Retail operates five official stores across key visitor destinations:

• Hegra Visitor Centre
• Old Town
• AlJadidah Arts District
• Jabal Ikmah
• AlUla Airport

Each location offers a unique retail concept and curated product assortment that reflects the site's identity, enabling visitors to engage with AlUla's heritage through authentic, design-led merchandise.