Participants: David Drebin, Mira Type: client_call Approximate duration: 25 minutes Date logged: 2026-02-18 Notion: Not created from this environment
David focused on moving only stronger editorial spreads and reducing material that no longer felt good enough. The call centered on selectivity and page impact rather than simple volume.
The team discussed whether duplicating strong spreads between sections would dilute impact. The working answer was to use duplication selectively when it materially improves the Special Projects experience.
Mira offered to prepare content and then screen-share so drag-and-drop decisions could happen quickly. That was effectively the chosen operating mode for getting through the cleanup without long back-and-forth emails.
— David, re: moving assets: "Move some spreads. Yes, move."
— iHouse side, re: working style: "I can prepare everything, and we can just kind of screen share screens and just drag a lot of content."
— David, re: page standards: "It's just not good enough anymore."