Hooks

• I tried X for {days} and here’s what happened (Curiosity)
• You may not agree with this but… (Disagreement)
• Skip this reel if you want to… {something missing out} (FOMO)
• Say something beyond my belief system and explain it. Something that I wasn’t ready to hear. Ex: You might think I’m a fool but your own friends who are keeping you poor
• Nobody warned me about this part of… (insider information)

Formats

• Pure storytelling, less cuts and edits
• Informative, non-boring carousels
• Day in a life (If you are famous already)
• Audio synced reels
• Explaining something like a nerd (a few days back I saw a video, explanation of a Pokémon card, and that got 100M+ views)