Meta Ad Widgets are visualization blocks that integrate connected Meta (Facebook/Instagram) advertising accounts into Sub-Account Dashboards and Custom Reports. They display performance metrics without requiring manual data exports, enabling teams to track paid traffic alongside CRM and sales information.

Key Benefits:

• Unified visibility across ad spend, conversions, reach, and click-through rates alongside sales metrics
• Early optimization opportunities by identifying rising costs or declining performance trends
• Campaign performance ranking through table widgets sorted by spend, purchases, clicks, or impressions
• Visual trend analysis using line and bar charts across custom date ranges
• Customizable appearance with brand-aligned themes and metric-specific filters

Prerequisites & Access Requirements:

• A connected Meta ad account in Settings → Integrations → Facebook
• Proper Scalendo permissions for Business Manager and ad accounts
• User permissions to view/edit dashboards and create/schedule reports

Available Metrics:

Website Purchases, Conversions, Meta Ad Clicks, Amount Spent, Average CPC, Cost Per Conversion, Ad Impressions, Reach, Average CPM, and CTR.

Setup Instructions:

For Dashboards: Navigate to your dashboard, select Edit Dashboard → Add Widget, choose chart type and Meta metric, apply filters, and save.

For Custom Reports: Go to Reporting → Custom Reports, select your report, add Meta widgets via drag-and-drop, configure settings, and schedule email delivery.