Detailed Role & Candidate Information

Thank you for your interest in joining BASKITT.

The following information provides additional details about the Digital Marketing Specialist position, including responsibilities, performance expectations, marketing tools, budget management, reporting requirements, and the interview process.

Please review the information carefully before proceeding to the next stage of recruitment.

Detailed Responsibilities

1. Digital Marketing & Performance Advertising

The Digital Marketing Specialist will be responsible for:

• Planning, launching, managing, and optimizing digital advertising campaigns across Meta, Google, TikTok, and other suitable platforms.
• Increasing mobile app downloads, user registrations, first purchases, repeat purchases, customer retention, and revenue.
• Developing customer acquisition, retargeting, remarketing, referral, loyalty, promotional, and seasonal campaigns.
• Identifying appropriate audiences, targeting strategies, advertising channels, campaign structures, and budget allocations.
• Continuously monitoring advertising performance and optimizing campaigns based on measurable business outcomes.
• Identifying underperforming campaigns and taking corrective action quickly.
• Testing different audiences, offers, creatives, placements, messaging, and campaign structures.

The purpose of paid advertising is not simply to generate impressions or engagement. Campaigns should ultimately support measurable business outcomes such as customer acquisition, purchases, retention, and revenue growth.

2. Campaign Planning & Management

The Digital Marketing Specialist will be expected to create a structured and proactive campaign environment rather than relying only on individual or last-minute promotions.

Responsibilities include:

• Developing and maintaining daily, weekly, monthly, seasonal, and promotional marketing calendars.
• Ensuring BASKITT consistently has properly planned campaigns supporting app growth, customer engagement, orders, sales, retention, and other commercial objectives.