Tania Abarca Rojas

Marketing Specialist | Estrategia de Redes Sociales | Growth Digital

📍 Sevilla, España (disponible para roles remotos/híbridos/presencial)

📧 [email protected] 📱MX 331-571-8719 📱ES 651-155-892 🔗 linkedin.com/in/taniaabarcarojas

I hold a bachelor’s degree in Marketing and Business Relations and have 5+ years of experience in social media strategy and digital marketing for investment funds, brands, and entrepreneurship programs. I have led the planning and execution of campaigns from start to finish: from trend research and content creation to scheduling, paid advertising, data analysis, and reporting results. I am currently pursuing a Master’s degree in Digital Marketing (CEI Centro de Estudios Innovación, Seville) and am a co-founder of Velvet Studio, a digital marketing agency focused on small and medium-sized businesses and entrepreneurs (currently inactive).

Always curious. Always organized. Always chasing the next challenge and the next insight hidden in the latest trends.

Key Achievements:

• 📈Achieved more than 3x growth in LinkedIn followers and nearly 3x growth on Instagram over two years, strengthening the digital presence of VC funds across the F&B and tech industries.
• 🎯 35.71% engagement rate on Instagram for Santatera Capital, well above the expected range and sustained without paid advertising.
• 💌 60.66% average open rate for “The VC Method” newsletter, with organic reach across 2 U.S. states and 7 countries 📧 Email open rate 46% above the industry average (Financial Services) in a campaign for Grupo Redwood.
• 🎬 3.98 million impressions and 258,629 clicks in an acquisition campaign (Meta Ads) with an average CTR of 6.5%
• 🏆 Sign-up goals met and exceeded in multiple entrepreneurship programs (LATAM)

Professional Work

Skills

Skills