Participants: Arseni, Jerry (JRPP Financial Services; ex-finance director, Six Hills Winery)

Type: market_intel (product discovery — VinoPulse)

Approximate duration: 35 minutes

Date logged: 2026-03-23


Action items

Owner Task Deadline Priority
Arseni Send email address to Jerry so he can share Six Hills winery financial reports Mar 24 urgent
Arseni Build VinoPulse mock-up incorporating cost allocation engine, audit trails, and predictive analytics — use randomized/approximate data if Jerry's files are delayed Mar 30 normal
Arseni Schedule follow-up call with Jerry once mock-up is ready Post mock-up normal
Jerry Send Six Hills sample financial reports / winery data to Arseni's email Mar 25 normal

Key quotes

"Do you set the price now and allow the margins to drop each year, knowing that you're gonna increase the pricing later in the future?"

"One of the biggest challenges the software couldn't solve — and I have tried so many different softwares — is the ongoing cost. How you allocate ongoing cost."

"We just bake in an additional eight point five percent for the year, with the understanding that we're going to lose money on some products — because some products just require a lot more maintenance."

"If you're baking in an additional eight, nine percent per year, you have a much better profit margin, and you can foresee those things."

"Nine point seven four percent — City Vineyard is yielding basically ninety percent profit margins from this wine."