Role: Marketing Coordinator From Mar 2021 - Jul 2021
Distrialimentos del Centro was a wholesale products company with 5 years in the market. They were launching a new brand, Distrialimentos en Línea — an online wholesale platform aimed at both families and business owners looking to buy in bulk, similar to a Costco-style model. I joined as their Marketing & Communications Coordinator to lead this new brand's launch from the ground up.
When I joined the company, it was a blank canvas with no marketing team and a nearly nonexistent online presence. My main responsibility was to craft the brand's digital identity and foster a sense of community from scratch, which felt both exciting and challenging. I immersed myself in shaping the visual branding for this new venture, carefully selecting colors, fonts, and design elements to reflect the brand's essence.
Additionally, I collaborated closely with a web developer to construct an engaging and user-friendly website that would serve as the cornerstone of our online presence. Together, we aimed to create a vibrant digital space that would resonate with our target audience and establish a strong foothold in the market.
I designed a storytelling-driven strategy to build genuine connection with the audience ahead of launch. Key initiatives included:
This multi-channel approach helped establish Distrialimentos en Línea's presence and community from day one.