Diwali is Swiggy’s largest festive campaign, requiring fast, coordinated execution across multiple cities during peak demand.

Objective

Support the festive brand campaign through on-ground execution and influencer coordination.

My Role

• Supported the pan-India Diwali campaign execution
• Coordinated with vendors and internal teams for on-ground assets
• Managed influencer communication, timelines, and deliverables
• Assisted rollout across multiple cities under tight deadlines

Execution

• Worked on campaign rollout across 10+ cities
• Coordinated 25+ creators (50K–500K+ followers)
• Ensured 67 out of 71 influencers went live during the campaign
• Supported real-time coordination during high-pressure festive days

Impact

• Enabled smooth multi-city execution during peak festive traffic
• Contributed to strong festive brand visibility across social platforms
• Supported one of Swiggy’s highest-priority seasonal campaigns

Key Learning

Large-scale festive campaigns succeed due to coordination, speed, and clarity of execution more than ideas alone.