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Dr. Shahd Sokhairi is a Saudi dentist specializing in restorative and esthetic dentistry.
Her work focuses on creating healthy, natural looking smiles while helping patients better understand their dental care.
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Solutions
✅ Social media strategy ✅ Personal brand strategy ✅ Content planning ✅ Content creation ✅ Script writing ✅ Video editing ✅ TikTok + Instagram management ✅ Audience engagement ✅ Analytics & optimization
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<aside> <img src="/icons/star-of-life_gray.svg" alt="/icons/star-of-life_gray.svg" width="40px" /> Testimonial
“I'm genuinely so grateful for Wessal My followers grew fast, I started getting real calls through TikTok, and she helped me feel comfortable talking on camera for the first time. I felt heard, supported, and fully trusted her creative direction”
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Dr. Shahd wanted to build her personal brand on TikTok and Instagram while attracting new patients through organic content.
When we started, she had never worked with a social media manager and wasn't comfortable creating short-form video or consistently showing up on camera.
The goal was to create a social presence that felt professional but personal, educational but engaging, while positioning her expertise in a way that encouraged potential patients to discover, trust, and contact her clinic.
I built her content around the intersection of dental expertise, personality, and real patient concerns — allowing her to become more recognizable without compromising her professional image.
Rather than relying on generic trends, I researched common dental questions, treatments, and patient concerns and turned them into short-form content designed to be useful, relatable, and shareable.
I incorporated real patient experiences, everyday moments, and conversational formats to make Dr. Shahd feel approachable while keeping her authority as a dentist at the center.
I tracked audience response and used what performed well to guide future topics, formats, and hooks — creating a feedback loop between content and audience behavior.
The New Feed
Dr. Shahd’s Instagram feed now has a clear, cohesive look that reflects her personal brand and expertise. The content combines educational posts, patient-focused content, personal branding, and engaging Reels, while keeping the visual identity consistent. The result is a more recognizable and professional feed that makes her expertise easier to understand at a glance.
