1. Welcome email

This welcome email was designed for Bare Care, a Korean beauty e-commerce brand, as the first touchpoint in a new subscriber’s customer journey.

The email introduces the brand with a clean, soft and beauty-focused visual direction, then guides new subscribers toward a curated selection of best-selling products. Instead of relying on a welcome discount, the design focuses on product discovery, clear product hierarchy and an easy path to purchase.

The featured products help new customers understand where to start, while the repeated “Shop now” CTAs create multiple opportunities to explore the collection without making the email feel overly promotional.

Campaign goal

The goal of this email is to:

Strategy

The email uses a simple welcome-to-discovery structure:

  1. Brand introduction — welcomes the subscriber and establishes Bare Care’s Korean beauty positioning.
  2. Product discovery — presents a curated “Where to Start?” selection of best sellers.
  3. Conversion path — gives each product its own CTA, allowing subscribers to move directly from discovery to the relevant product page.

Design approach

The visual direction combines a soft pink and berry-purple palette with rounded shapes, glossy bubble elements and generous product imagery. The alternating product blocks create visual rhythm while allowing each featured product to stand out.

Open Sans is used for readable product information and supporting copy, while the serif display type creates a softer, editorial beauty aesthetic for major headlines and CTAs.

Skills demonstrated

Bare Care Welcome.png

2. Best-Seller Promotional Campaign

This promotional email campaign was designed for BareCare, a Korean beauty e-commerce retailer, to highlight a curated selection of best-selling skincare products and encourage subscribers to shop through a limited-time discount.

The campaign uses a strong promotional hierarchy: the best-seller message appears first, followed by the discount CTA, product imagery and key benefits for each featured product. Instead of presenting the products as a simple catalogue, each product section explains the main skincare benefits and gives the reader a direct path to purchase.

Campaign goal

The goal of this campaign is to:

Campaign strategy

The email follows a simple promotional structure:

  1. Attention — the “Best Seller” and “Discount” headline immediately communicate popularity and value.
  2. Product discovery — a curated product selection gives subscribers a clear starting point.
  3. Product education — benefit-focused content explains what each product is designed to support.
  4. Conversion — repeated “Shop Now” CTAs allow subscribers to move directly toward purchase.

Design approach

The design uses BareCare’s soft beauty aesthetic through a berry-purple and pastel-pink colour palette, rounded containers and glossy bubble elements. The product sections use alternating pastel backgrounds to separate the featured items while keeping the campaign visually consistent.

The large typography creates a clear promotional hierarchy, while product photography and benefit callouts make the email easy to scan on mobile. Repeated CTA buttons reinforce the main action without requiring the reader to return to the top of the email.

Skills demonstrated

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