Elena Gonci | Notion

Contact

+1 (305) 522-9530

Experience

Head of Product & Founding Designer - Arrive

Lead product strategy and AI innovation for accounting platform, managing cross-functional team of 18 people across engineering, AI, quality assurance, and design to deliver market-leading solutions
Architected Ayyva AI assistant using human-in-the-loop methodology, reducing accounting workflows from 5 hours to 15 minutes while augmenting rather than replacing professional expertise
Drove platform from concept to $35M valuation in 18 months, achieving product-market fit with 6,000 accounting clients adopting the platform within 4 months of launch
Consolidated 60+ fragmented accounting tools into unified AI-powered platform, addressing critical industry gap and positioning company to secure $10M investment offer
Direct end-to-end product lifecycle from strategic vision through technical implementation, bridging executive leadership priorities with engineering execution across platform, AI, and QA teams
Established product methodology integrating AI capabilities with human-centered design principles, enabling accounting firms to overcome staffing shortages and achieve 70% productivity improvement

June 24 - Current

Head of Product - Blueprint Ventures

Led product strategy across venture capital portfolio, overseeing development teams and guiding product vision for portfolio companies across fintech, hospitality, and technology sectors
Achieved 25% increase in portfolio valuations and 30% improvement in development speed by embedding deep product expertise into venture capital operations
Managed cross-functional product teams, bridging strategic investment decisions with operational execution to accelerate time-to-market for early-stage companies

March 24 - June 25

Co-founder and Lead Product Designer - Gobe Soluciones

Led 0 to 1 designs for startups to develop MVPs that earned acceptance into prestigious accelerators, including Nvidia Inception and Ideon Innovation.
Spearheaded end-to-end product design processes in fast-paced environments, from initial research to final testing.
Conducted A/B testing and optimization resulting in a 15% increase in conversion rates and user engagement.
Working closely with stakeholders, product managers, and developers to create user-centric, pixel-perfect, and accessible user experiences.

February 22 - March 24

Product Designer - Airtouch New Media

Contributed to the success of major brands, including Burger King, Popeyes, and Eetwell in Spain and Portugal, with graphic materials that increased customer interaction and boosted online and offline sales.
Led the migration of the Design System from Photoshop to Figma. Ensured a seamless transition with a focus on user-centric design and accessibility improvements.
Collaborated cross-functionally with marketing and executive teams, refining collaboration skills for effective product design.

June 21 - June 22

Graphic Designer - Freelance

Consistently delivered high-impact projects, contributing to a significant elevation of the business’s online presence, leading to a 32% increase in brand visibility.
Executed initiatives across the entire spectrum of marketing, from strategic planning to user research, leading to a 21% increase in client revenue.

October 19 - June 21

Highlights

Figma Community Leader: Friends of Figma Remote Designers Founder and Leader January 2025 - Current

Independent Researcher Part-time January 2024 - Current

Publishing articles that reach an audience of 100K+ readers.

Technical Reviewer Packt Publishing January 2024 - Current

Vetting content for accuracy for published technology books before print.

Hackathon Judge Judge 2025, 2026

Evaluating product thinking and execution under time pressure.

Education

Master's in Media and Communication Malmö University (Sweden) September 2023 - August 2024

Published peer-reviewed Master's Thesis on Inclusive Design

Bachelor's in Advertising and Public Relations Complutense University (Spain) September 2019 - June 2023

First Class Honors/Cum Laude Bachelor Thesis

Special Competencies